The Roadmap for Driving Evolution
Global megatrends will have profound impacts on business, society, culture, and economies. Across the automotive industry we must anticipate these trends and reinvent mobility to satisfy the future needs of individuals. Automakers and suppliers that survive and thrive will be those that continuously reinvent, relentlessly driving product and process evolution with vision and purpose.
Our strategic technology roadmap at DURA defines a winning strategy with investments in Five Pillars of Technological Evolution. Each pillar drives new product advancements across our entire product portfolio. From the ultra lightweighting of structures, to amalgamated mechatronics with the infusion of sensors in each of our systems, our reinvented product offering will deliver premier aesthetics, advanced electronic features and enhanced value, to satisfy evolving consumer needs.
Lightweighting
DURA ultra-light structural technologies reduce weight and improve crash performance. The perfect fusion of function, form and sustainable performance.
Architects of Lightweight Innovation
VIEW PILLAR
Design Aesthetics
Extending the customer experience beyond visual aesthetics, DURA intelligent sensor, illumination, and surface treatment technologies bring innovation to the surface.
Designer Freedom
VIEW PILLAR
HMI & Infotainment Fusion
The next generation of DURA HMI’s will integrate smart surfaces, infotainment, display technologies and software applications to deliver productivity, entertainment, security, and intuitive vehicle controls.